By FRAIDY REISS • STAFF WRITER • November 30, 2009

SEASIDE HEIGHTS — Don't be a hater.  That's the advice from MTV in a commercial promoting "Jersey Shore,'' an upcoming reality show that follows a group of the ""hottest, tannest, craziest 'guidos''' as they spend their summer in Seaside Heights.

 The stars of the show "keep their hair high, their muscles juiced and their fists pumping all summer long, so don't be a hater,'' according to the commercial.

But many local people and Italian Americans are disregarding the cable channel's advice. They hate. They hate "Jersey Shore,'' that is, and they want MTV to ditch it before it debuts Thursday.

 "It's going to make us all seem like we're just . . . 'guidos,' '' said John Hansen, a 19-year-old Brick resident who recently created a page on the social networking site Facebook titled "Boycott MTVs Jersey Shore, Cuz REAL Jersey isn't guido!!!!''

 The page had nearly 25,000 fans within a week.

 "Guido,'' to many, is a derogatory term for an Italian American. But at the Shore, "guido'' often has less to do with ethnicity and more to do with a certain attitude.

 "You know them when you see them,'' Hansen said. "Guidos'' are young men and women, usually from New York, who wear their hair gelled and their T-shirts tight, and who show up at local clubs "frolicking, being obnoxious'' and looking to ruin the summer for the locals, he said.

"We're all really annoyed that MTV made a show about the Jersey Shore and made it all about 'guidos,' '' Hansen said. "They're just the most despised people in New Jersey.''

 Italian Americans offered their own reason for hating "Jersey Shore.'' Negatively stereotyping an ethnicity is not funny, said Manny Alfano, anti-bias chairman for UNICO National, the nation's largest Italian-American service organization.

 "When it comes to other groups, it's not entertainment,'' Alfano said. "It's bigotry.''

 MTV did not return calls for comment.

 
"Jersey Shore'' follows four men and four women who share a home in Seaside Heights over the summer. And these are not well-behaved men and women.

"We're here to, like, blow this place apart!'' one of the women exclaims in the show's trailer, which brims with wild fighting, dirty dancing and skimpy clothing.

 MTV taped "Jersey Shore'' over the summer. The show was headquartered in a privately owned building on Ocean Terrace and on a temporary deck built over the Shore Store that overlooks the beach, said John Camera, Seaside Heights administrator